PADcoin is an ERC20 token based on the Ethereum network and is exclusive on-platform

PADcoin is an ERC20 token based on the Ethereum network and is exclusive on-platform



Abstract

Nowadays, advertisements have different distribution channels and are getting more innovative, influenced by internet and social media such as: Facebook, Google, Instagram, TikTok, etc. In addition, this is an opportunity to benefit from digital distribution channels. The marketing industry is a concept of "adhering" to the process of connecting producers (or potential producers) through a product or service to customers - both existing and potential. Marketing is used to identify, satisfy and keep the customer. Due to the stagnated market development and innovation in the past 2-3 years, marketing has emerged to set the stages in developing new markets and new concepts. Implementing marketing strategies as a measure to remain profitable requires businesses to shift their focus to production and the perceived needs and desires of their customers. With the new technology advancements, the opportunities for developing various marketing campaigns for promoting brands are rapidly increasing. In addition, it costs less than traditional advertising.

What is PowerAD?

PADcoin is an ERC20 token based on the Ethereum network and is exclusive on-platform currency for Powerad.io; the first blockchain OOH advertising platform.

PowerAD is first blockchain advertising platform that allows brands and advertisers to manage and scale advertising campaigns on consumer vehicles through our Mobile apps and real-time tracking system. With the new advances in technology, the opportunities for the development of various marketing campaigns promoting brands are rapidly increasing, as well as paying fewer financial resources than the traditional ways of advertising.

PowerAD comes with the idea to revolutionize and extend the idea of distributing advertisement even via offline possibilities. By this concentrating, the advertisement in certain individuals is distributed and decentralized and gives possibility to regular users to benefit.

PowerAD is advertising platform which decentralize the way advertising is distributed to the end users and gives possibilities to a single person to benefit from this. PowerAD is advertising platform who pays people to advertise on their car. It is advertising platform that allows Brands and advertisers to create, manage and scale advertising campaigns on consumer vehicles. PowerAD makes simple & measurable out-of-home advertising solutions for our modern world - We make launching outdoor advertising as easy as posting a Facebook ad. PowerAD has the technology to make buying out-of-home media trackable, easy, and at-scale, by leveraging a pool of outdoor assets on our easy-to-use marketplace platform.

In addition, companies and brands will significantly increase their presence when it comes to outdoor advertising, which connects them to vehicle owners. We expect the following bi-annual growth: 20 countries, over 200 cities, over 500 brands, 10 000 active users / drivers

The Issue

When an advertisement is distributed through a vast number of channels (enddistributor/user vehicles), tracking of performance and payment of users becomes difficult to track. Therefore, the scalability of advertisement becomes difficult to manage. Of course, multiple location tracking systems can be implemented to collect information about the advertising performance of vehicles. In addition, it would be hard to keep track of all activities in a scaled environment where we deliver advertisements to a large number of customers.

The Solution

PowerAD minimizes all these issues, and provides a simple and scalable solution for the respective issue. PowerAD is the first blockchain advertising platform that allows brands and advertisers to manage and scale advertising campaigns on private vehicles through our mobile apps and a real-time tracking system.

PowerAD makes the following difference:
  • It offers real-time analytics, traceability, and measurability for unparallel advertising performance. With our easy-to-use platform, advertisers can:
  • DEFINE their ideal target audiences with the help of predictive data.
  • DESIGN campaigns from a plethora of available outdoor inventory.
  • RETARGET any online audience that is exposed to real-world ads, increase sales & conversions.
  • MEASURE the performance of multi-channel campaigns in real-time with live analytics, understand attribution, and return on ad spend (ROAS).
  • ADAPT campaigns’ location, duration, and audience using geospatial data.
Economic Growth

The more locations/franchises opened that many clients and users in the system. The more users in the system — the more tokens they need.

Currently PowerAD has three franchises running in: North Macedonia, Nigeria, Bulgaria and one to be launched in Tanzania. By the end of 2022 PowerAD will be running more than 20 franchises all around the world and will be available to use in more then 100 cities.

Potential Benefits

PowerAD shares up to 30% of its campaign income with drivers.
If the client uses 10.000PAD to run a campaign, up to 30% of the PADCoin is allocated to drivers, appointed on that advertising campaign.
70% of the PADCoin will be burned via smart contracts.
PowerAD will burn all tokens that have been used on the platform quarterly until we reach a maximum supply of 100.000.000 PADCoin.
Some of the Global Marketing Analysis (GMA) are:
34.21B US global advertising market.
3.8% market growth - Europe & Central Asia.
PowerAD expected annual growth: 10 countries / 50 brands / 100 cities / 10.000 users.

Turning vehicles into moving billboards
  • Brand your car, drive as usual, earn PADCoin and get rewarded.
  • Drive and earn : PowerAD allows you to make money while driving your car! Connect with any brand through the mobile app, turn your car into a mobile billboard and start earning now!
  • Passive income : Earn extra income while driving your car and going about your daily activities!
  • Safety : Our removable advertising vinyl films will not damage the paint of your car. They even have the added benefit of protecting your car from road debris.
  • Community & Social impact : Promote your favorite brand and WOW the people on the street. The stickers are with unique designs and will make your car stand out from the crowd!
  • App rewards & Perks : Instant access to awesome exclusive deals just because you’re an PowerAD driver.
  • Turn heads into customers : Plan, buy and deploy exceptional OOH and digital advertising campaigns at any scale.

Company Metrics

  • A mission-driven company revolutionizing out-of-home advertising.
  • Raising capital to develop a scalable, double-sided marketplace.
  • Backed by leading FITR (Macedonian Innovations Fund) & WBAF (World Business Angels Network)
  • Franchise contracts with 2 countries (Nigeria and Tanzania) / 20 to be concluded by the end of 2022.
With our easy-to-use platform advertisers can:
  • DEFINE their ideal target audiences with the help of predictive data.
  • DESIGN campaigns from a plethora of available outdoor inventory.
  • RETARGET any audience online that is exposed to real-world ads, increasing sales & conversions.
  • MEASURE the performance of omni-channel campaigns in real-time with live analytics and understand attribution and return on ad spend (ROAS).
  • ADAPT a campaign's location, duration, and audience using geospatial data.

Tokenomics

It will be available for invite-only whitelisted users. The maximum amount per person would be: 10, 000 USD on the price of 0.10$ per PAD token. Maximum distributable tokens during the Private Sale will not exceed 5% of the total distributed tokens during the IEO. Private Sale is open for 2 months before Initial Exchange Offering execution. On purchase of 5,000+ USD, PAD buyers will receive 10% PAD coins bonus. On purchase of 10,000+ USD, PAD buyers will receive 20% PAD coins bonus.

Token Details:

  • START TIME: 15 Mar, 2021
  • TOKEN NAME: PADCoin
  • TOKEN SYMBOL: PAD
  • TOTAL SUPPLY: 200,000,000
  • TOKENS OFFERED: 100,000,000
  • PRIVATE SALE: 10,000,000 PAD
  • IEO CROWDSALE: 90,000,000 PAD
  • IEO HARD CAP: 22,500,000$
Tokens allocation and Distribution

Secured ways to purchase Padcoin tokens: Bitcoin (BTC), Ethereum (ETH), fiat payments (USD)

Useful Links :

AUTHOR
Bitcointalk Username: oneal.ngeplox
BEP-20 Wallet Address : 0x647Cd0A9B5108980BF3bf3672b739376FFA167a9

 

at August 02, 2021

0 comments :

Subscribe to: Post Comments ( Atom )
 
Copyright © 2015. oneal.ngeplox